Emotions in the Decoy effect

A well-designed decoy can shift our decision making between two options as much as 40%.

For example, we are more likely to buy the large glass of juice at the counter when we have been provided with a choice in which the smaller glass is priced only slightly less. We tend to opt for the ...

The Verbatim Effect varies in its influence on people and may or may not occur in situations, as it depends on several factors like:

• The individual's preferences, abilities, and experience.
• The type of information, along with the reason for interacting with the inform...

People place too much importance on one aspect of an event and fail to recognize other factors.

To combat this effect, it is important to remember to keep perspective, look at problems from many angles, and weigh several factors before making a decision.