Too Many Options

The creator economy is booming and more people than ever are turning to content creation as a source of income. But what happens when there are too many options?

• With so many options to choose from, people find it very difficult to choose at all.
• There are just so many ways to make money online, through online media sites, platforms like Youtube and Instagram, blogs, newsletters, corporate clients, and more.
• Each opportunity comes with trade-offs: barriers to entry, difficulty, potential income, consistency, and preference. These trade-offs are all different for different people.