The 7 Factors of User Experience - Deepstash
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The 7 Factors of User Experience

The 7 Factors of User Experience

Imagine a product has 7 different buttons, that whenever pressed with low or high intensity, they produce different results for users: 

  • Useful - has a purpose in the user's life
  • Usable - enables the purpose of a product to be brought to reality
  • Findable - the product and its content are easy to find
  • Credible - has built trust that it can accomplish the promised purpose
  • Desirable - good brand, image, identity, aesthetics and emotional design
  • Accessible -  a product's ability to be used by as many people as possible (e.g. impaired people)
  • Valuable (its production costs don't outweigh its usefulness)


106 reads


Turning prospects into users

Adoption is the ultimate goal of a product. For it to happen, the Product works with the marketing teams:

  • Pre-Design Phase: Market research determines if the user base is large enough to make a product profitable; user research looks into its value & usability. 
  • Design Phase: D...


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Useful,  Usable and Used have different meanings

Useful, Usable and Used have different meanings

Useful = allows a user to accomplish an objective in a certain context

Usable = useful + enablement of the user to perform an action

Used = useful + enablement + adoption. The ultimate goal of a product.


373 reads



Oftentimes, usability is mistaken with user experience, but in reality, it is just a part of it. 

Usability, on its own, is also not only ease of use, but rather a sum of multiple aspects: 

  • effectiveness - the ability to complete a task
  • efficiency - effectiveness + speed


112 reads

Factors of success for new product development

Factors of success for new product development

  • Top Management Support: Getting resources from top management to test innovative ideas
  • Market Orientation: Ability to conduct user and market research to bring them closer to the need of users
  • Technology: Suitable for the market selected
  • Knowledge management: Informat...


37 reads

Types of product adopters

Types of product adopters

There are different types of adopters at each product stage:

  1. innovators: like taking high risks and have a good discretionary income. Naturally knowledgeable in the product space. Marketing and UX teams should identify them before launch to design for mass scale
  2. early adopter...


31 reads

Ease of Use

Ease of Use

Some questions to guide

  • Life goals – what does the user aspire to in their life? How might your product get them to that goal? What would motivate a user to choose your product over a competing product that achieves this objective?
  • Completion goals – what do users expect to hap...


121 reads


Appropriation can have two meanings:

  • the usage of existing objects to create different contexts than originally thought (e.g. dressing in clothes from another culture)
  • the usage of a product in an unintended way  (e.g. using a block of cement instead of a hammer with a nail). ...


28 reads

Using the Product Lifecycle

Using the Product Lifecycle

There are different stages of a product and different strategies apply to each of them: 

  1. Market Introduction: High costs, low sales, little competition, customer education, marketing investment, low profitability
  2. Growth: Declining costs, higher sales volumes, profitability appe...


38 reads




User Researcher, passionate about behaviours and building the right products. I 'stash' about research, self-development and education.

Having a used product is more important than product market fit and usability


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