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Useful = allows a user to accomplish an objective in a certain context
Usable = useful + enablement of the user to perform an action
Used = useful + enablement + adoption. The ultimate goal of a product.
Some questions to guide
Oftentimes, usability is mistaken with user experience, but in reality, it is just a part of it.
Usability, on its own, is also not only ease of use, but rather a sum of multiple aspects:
Imagine a product has 7 different buttons, that whenever pressed with low or high intensity, they produce different results for users:
Adoption is the ultimate goal of a product. For it to happen, the Product works with the marketing teams:
Appropriation can have two meanings:
It is desired that companies look to integrate their products in other contexts to attract more users, but should pay attention to copyrights issues.
There are different stages of a product and different strategies apply to each of them:
There are different types of adopters at each product stage:
User Researcher, passionate about behaviours and building the right products. I 'stash' about research, self-development and education.
Having a used product is more important than product market fit and usability
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