Learn more about books with this collection
The importance of innovation
The power of perseverance
How to think big and take risks
Brand and thought leadership
If you treat your brand as an afterthought, you’re simply fortifying the barriers between yourself and opportunity creation. A vibrant, flourishing brand is one of your most powerful tools in creating trust and opportunity.
Take a look at Tesla. If you’re not a luxury electric vehicle industry insider, you may not know much about the inner workings of the company. Chances are, however, that you’re familiar with Elon Musk’s reputation as a rocket scientist/climate activist/genius innovator.
121
766 reads
MORE IDEAS ON THIS
Share your knowledge, experiences and resources with your audience
Staying in touch with the needs of your audience and sharing information they can use is one of the best ways to give to and help them.
The most scalable way to help them is through creating and publishing content. You can exponentially expand the number of ways you can he...
131
1.02K reads
Focus on building trust
- Since today’s customers are not passive; they are even more suspicious of salespeople who don’t ask for permission to invade their privacy; a salesperson's job isn’t anymore that of a marketing rep, but the far more humble and noble of being a friend.
- Customers today...
148
1.68K reads
"Like helpfulness, authentic likability is a practice. It can’t be forced, but it can be developed through everyday thoughts and actions."
JOHN HALL
124
1K reads
Likability and familiarity
- Likability matters. It’s hard to trust someone you don’t like. Finding that balance starts with understanding yourself and your personality and exactly what kind of “likable” you want to be.
- Familiarity is the other side of the likability coin—it evokes a sen...
126
828 reads
"Authenticity is the foundation of your relationship with your audience. But for the relationship to flourish, it’s not enough to simply be authentic; you also have to deliver tangible value."
JOHN HALL
132
1.63K reads
Create a writing ritual
Creating written content is a daunting task for many of us, from the solopreneur to the CEO. Lack of time and inspiration keeps us procrastinating and pushing this critical activity further down our to-do lists. Fear of being a bad writer also sabotages our efforts.
140
848 reads
"When you educate people, you are empowering them. … Content’s potential as an educational tool is limitless. Use it to share whatever knowledge you have that others will find valuable."
JOHN HALL
129
1.3K reads
"If you can tangibly improve your target audience’s quality of life, even in ways that seem minute, they’ll begin to think of you as a positive force in their lives. Do this consistently and your audience will reward you with top-of-mind status."
JOHN HALL
150
2.57K reads
Selling 101 has morphed into Altruism 101
To get to your customers’ “top of mind,” you need to earn their approval. And you can do that the very same way you would get the approval of people you’d like to be your friends: by expressing genuine concern about their likes and dislikes, by establishing a type of communication between...
134
1.14K reads
Education is the most important trust point
That is because knowledge is power. When you educate people, you are empowering them.
One of the most effective and easily scalable ways to unify these practices is through high-quality digital content.
Content’s potential as an educational to...
132
761 reads
What being top of mind means
Being authentic, honest, and truthful is your best promotion, because if your customers trust you, then you will be the first thing that comes to their minds in case they need your goods or services.
166
2.49K reads
"When helping others becomes the framework through which you interact with the world, you’ll find yourself at the top of many minds."
JOHN HALL
167
4.28K reads
Content triggers
Have you ever read an article that feels like it was written especially for you? Maybe it answers a specific question you’ve had on your mind for a while or it gives you some piece of advice that seems tailor-made to your life situation.
...
125
735 reads
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