Gary Vaynerchuk’s cult of personality is a TikTok hit

Fortune 100 media chairman and self-made entrepreneur Gary Vaynerchuk, better known by his online handle GaryVee, has mastered the art of building a community around himself. His TikTok has 13.3 million followers, and he regularly focuses on creating on-trend content that grabs attention while imparting knowledge and wisdom. Further, he is a master at creating a community that reaches beyond surface-level connections, and as a result there are very few people who don't at least know his name.