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All The Extravagant Rituals Are Being Questioned
The industry will need all the good news it can get.
- Many of the staple traditions of the wedding "event" are now being questioned by younger consumers.
- Things like a paid wedding planner, big receptions, large diamond engagement rings, and matching bridesmaid dresses have all lost 10 or more points of popularity among young people.
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Marriage Is No Longer A Priority
According to a recent study, just 20 percent of Millennials shunned marriage in 2020; today, 36 percent say they don't want to get hitched.
Further complicating matters, those who are marrying seem predisposed to smaller weddings versus the high-flying, pre-Covid days.
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Wedding Plans, Post Pandemic
The U.S. wedding business is expected to total some $57.9 billion this year, up 2.1 percent from last year, but still well behind the heady, pre-pandemic volume of just over $70 billion.
The three largest business categories are ceremony and reception hosting, photography, and plann...
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