Learn more about marketingandsales with this collection
The value of hard work and persistence
How to stay focused on long-term goals
How to learn from failures and setbacks
Make it easy for people to connect and perceive in the right way
Getting to know your customers’ needs and wants is important, but that alone won’t make your business successful. It’s also important to make sure your business matters.
In order to ensure that people perceive the difference in the quality of services or products you provide, the next step is to develop a personal connection with them.
The life that your potential customers are leading should resonate with your product or service. Using your product or service should make people feel good.
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MORE IDEAS ON THIS
"You can’t begin to tell a story without understanding why that story should matter to the people you want to serve. You can’t build a great business just by being different"
BERNADETTE JIWA
33
308 reads
Understand your business, market, and customers in terms of their fundamental truths
- The first step is to focus on your truths. Where do you excel and where do you struggle? Are there ways to incorporate these into your goal-setting?
- Your industry also has its own truths, which you must recognize. How does your industry ...
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53 reads
"Because people don’t want to do; they want to be. They want to be less busy and more productive, less alone and more connected, less fearful and more safe"
BERNADETTE JIWA
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140 reads
"If in creating new products and services for people our biggest concern is understanding and improving things for other people – what a gorgeous world we could have."
BERNADETTE JIWA
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95 reads
Promises, not features
So much time has been spent explaining to people the features of services and products but that is speaking to a rational buyer's mind. People really want to know what is underneath the product or service, and what could potentially change for them by using it.
Spend more ...
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"Today the shortcut to more is to matter – not to be different, but to do something that creates difference. It isn’t the person with the best ideas who wins; it’s the person who has the greatest understanding of what really matters to people."
BERNADETTE JIWA
28
94 reads
Tell a story that customers can relate to
A modern marketing strategy involves not screaming at potential customers but instead telling stories they can relate to or identify with.
Airbnb, for example, offers great stories about the company. It is aware of the high cost of hotels and their impersonal service. ...
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48 reads
Be the best
Set out to be the best at whatever it is you’re going to be. Don’t set out to be okay, or an alternate service that is slightly cheaper or just alright.
Figure out who you want to help, and what you can do to ease their pain. Be the one everyone who cares about your particular thing mus...
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CURATED FROM
IDEAS CURATED BY
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Other curated ideas on this topic:
Make It Fun
You better make it fun to work with you. Let your people know why your mission is important, why it matters, and what difference your project will make in the world. Give your people the freedom to — and the support to — push the envelope and think outside the box. Make the work that they'...
Make it easy for people to take notes
What we present should correspond to what we want an attentive listener to take down in his notebook.
We should make it simple for people to understand our ideas on the spot. We shouldn't expect them to revisit it later. Even if they do, we won't be there to answer questio...
Service
A Service involves helping or assisting someone in exchange for a fee. To create value via Services, you must be able to provide some type of benefit to the user.
In order to create a successful Service, your business must:
- Have employees capable of skill or abil...
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