What does this have to do with you? Everything! The way the above-mentioned companies try to increase their value as a brand, in the same way, you should be doing that too. Examples of people who have managed to do this successfully among others are:
Elon Musk
Tim Ferriss
Russell Brand (even his name includes the word brand!)
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Does the company have any identifiable consumer monopolies or brand-name products.
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Localization is in. Even companies that operate on a global level are recognizing the value of local markets and supply chains. This is not only to reduce carbon emissions that might be associated with transportation or supply chain costs (as creating "greener" businesses is also a rising CSR tre...
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