They are their own personal brand and they do that by focusing on 4 major principles:
- Their Expertise. What is your expertise? What is your competitive advantage? What do you know more than others?
- Their Image. How do you dress? How do you speak? How do you treat others? What does your body language convey?
- Their Message. What message do you want to pass to others? How do you want to influence them?
- Their integrity. Are you truly saying what you believe or are you acting just to please others? Is your belief and value system aligned with your words and actions?
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