The Answer: Being Vulnerable

We don't want awful people to exploit our weaknesses, but the irony is that our weaknesses are where trust comes from

How do you signal you're trustworthy? By trusting someone else.

• Vulnerability tells people they're part of an exclusive club.
• Not only is vulnerability effective, but it's also not quite as dangerous as you think.
• Psychology has documented the "beautiful mess effect"-that we consistently overestimate how negatively our errors will be perceived.
• The occasional screw-up is a positive.