FOBO means that managers create as many options as possible, keep them open, and then decide which options work somewhere at the time and place that is most favourable.
Today, when we have so many options, we don't just try to optimize whom we marry, or where we work or live -- we try to optimize nearly every aspect of our lives and we spend inordinate time and energy in the process.
It's the ultimate analysis paralysis that we see plaguing our business climate, and it helps explain why corporations are succumbing to the nimbler start-up culture that is defining business in the 21st century.
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