Robert Shiller, the “father” of narrative economics, goes one step further, linking narratives to the decisions we make: “The human brain has always been highly tuned towards narratives, whether factual or not, to justify ongoing actions.”
The rich scholarly literature about narratives makes it clear that we think, act, and communicate in terms of narratives, and each interpretation, understanding, or model of how the world operates begins with a story. Narratives provide the context in which the facts we observe can be interpreted, understood, and acted upon.
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