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How to use storytelling to connect with others
The psychology behind storytelling
How to craft compelling stories
3 conditioning techniques designers use to influence behavior
- Classical conditioning
- Operant conditioning
- Shaping
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368 reads
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Operant conditioning
Operant conditioning is an associative learning process that guides an individual to desired behavior through the use of positive and negative reinforcement. Positive reinforcement is the addition of something that rewards or punishes an action. Negative reinforcement is the subtraction of someth...
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206 reads
Shaping
Shaping is the reinforcement of different and successive approximations towards a targeted behavior. Employ a shaping strategy when a targeted behavior is complex or a difficult sell.
Example:
A VR editing app wants users to buy pre-built components.
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195 reads
Classical Conditioning
Classical conditioning is a subconscious association technique that pairs a neutral stimulus with a desirable stimulus to create an associated trigger. After many successive pairings throughout time, the neutral stimulus can elicit a positive response without the desirable stimulus present.
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262 reads
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3 conditioning techniques designers use to influence behavior. These methods are widespread and employed in almost every successful app
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Conditioning a habit
2 main ways you can condition a habit:
- Classical conditioning: a paired association with a trigger and a behavior. Going to the gym after you wake up each morning is this kind of habit.
- Operant conditioning: you not only associate a trigger with a behavior, but you reward th...
Operant Conditioning
Similar experiments conducted by B.F. Skinner, in which animals were kept in puzzle boxes with levers, led to a modified theory called Operant Conditioning.
The concept of reinforcement was introduced in the original law of effect theory, with reinforcements inser...
The Behaviourist School of Thought
- Behaviourism suggests that all behaviours can be explained by environmental causes. It includes classical conditioning and operant conditioning.
- This school of thought became dominant in the 1950s and had a significant influence on the course of psychology.
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