3 techniques to influence user behavior - Deepstash

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3 conditioning techniques designers use to influence behavior. These methods are widespread and employed in almost every successful app

UXMAG

3 techniques to influence user behavior

3 techniques to influence user behavior

uxmag.com

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 3 conditioning techniques designers use to influence behavior

  1. Classical conditioning
  2. Operant conditioning
  3. Shaping

Classical Conditioning

Classical conditioning is a subconscious association technique that pairs a neutral stimulus with a desirable stimulus to create an associated trigger. After many successive pairings throughout time, the neutral stimulus can elicit a positive response without the desirable stimulus present.

Operant conditioning is an associative learning process that guides an individual to desired behavior through the use of positive and negative reinforcement. Positive reinforcement is the addition of something that rewards or punishes an action. Negative reinforcement is the subtraction of someth...

Shaping is the reinforcement of different and successive approximations towards a targeted behavior. Employ a shaping strategy when a targeted behavior is complex or a difficult sell.

Example:

A VR editing app wants users to buy pre-built components.

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