3 techniques to influence user behavior
Curated from: uxmag.com
Ideas, facts & insights covering these topics:
4 ideas
·1.05K reads
7
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
3 conditioning techniques designers use to influence behavior
- Classical conditioning
- Operant conditioning
- Shaping
22
374 reads
Classical Conditioning
Classical conditioning is a subconscious association technique that pairs a neutral stimulus with a desirable stimulus to create an associated trigger. After many successive pairings throughout time, the neutral stimulus can elicit a positive response without the desirable stimulus present.
Example:
A user’s mobile device vibrates each time they order takeout from a food delivery app, eventually leading to an increase in orders.
22
269 reads
Operant conditioning
Operant conditioning is an associative learning process that guides an individual to desired behavior through the use of positive and negative reinforcement. Positive reinforcement is the addition of something that rewards or punishes an action. Negative reinforcement is the subtraction of something that rewards or punishes an action.
Example:
A social media app wants users to post more content.
22
214 reads
Shaping
Shaping is the reinforcement of different and successive approximations towards a targeted behavior. Employ a shaping strategy when a targeted behavior is complex or a difficult sell.
Example:
A VR editing app wants users to buy pre-built components.
22
202 reads
IDEAS CURATED BY
CURATOR'S NOTE
3 conditioning techniques designers use to influence behavior. These methods are widespread and employed in almost every successful app
“
sampath kumar Arunachalam's ideas are part of this journey:
Learn more about personaldevelopment with this collection
How to use storytelling to connect with others
The psychology behind storytelling
How to craft compelling stories
Related collections
Similar ideas
9 ideas
19 ideas
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates