Each tea ceremony should be treated with great attention because it is ichigo ichie, which is to say, a unique encounter in time. Even though the host and guests may see each other daily, the gathering can never be exactly repeated.
The host should thus show true sincerity and take the greatest care with every detail, to make sure that everything flows smoothly and without a hitch.
The guests for their part must understand that the encounter will never occur again, and so they must appreciate every detail of the ceremony prepared by the host and, of course, participate wholeheartedly.
Ii Naosuke
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Inspired by Japanese thinking, love marketing, tea and cultivating a growth mindset.
Each moment is unique and cannot be repeated. Learn to make the most of every moment and fulfill your potential.
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