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Ideas from books, articles & podcasts.
Keep it short
A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and makes it universally accessible." The pitch was clear and had a sense of purpose.
Challenge yourself to keep it under 140 characters.
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A winning pitch starts with a winning logline: one or two sentences that explain what your idea is about. Loglines attract attention.
What is your presentation about?
Find one thing you want your audience to remember. It should cater to the needs of your audience.
Every person who speaks on behalf of your company or sells your product should deliver the same logline. Consistent loglines are memorable and repeatable.
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