Keep it short
A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and makes it universally accessible." The pitch was clear and had a sense of purpose.
Challenge yourself to keep it under 140 characters.
MORE IDEAS FROM THE ARTICLE
A winning pitch starts with a winning logline: one or two sentences that explain what your idea is about. Loglines attract attention.
To influence the people who can turn your idea into reality, you need to deliver the pitch in an exciting way that is easy to understand.
When a listener doesn't understand the overall idea being presented in a pitch, they have a hard time grasping the information. It is then important to answer in a clear, concise and engaging way, in order to explain a complex idea. Identify the key elements instead of focusing on details.
Find one thing you want your audience to remember. It should cater to the needs of your audience.
The one-liner should be solving a specific problem. It should be easy to remember. For instance, in 2008, the MacBook Air was described as “the world’s thinnest notebook.”
Every person who speaks on behalf of your company or sells your product should deliver the same logline. Consistent loglines are memorable and repeatable.
If you are unable at first to communicate your pitch, be patient. Once you master the logline, it will be easy to clarify your ideas.
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If you need a bit of help, folk tales can be an excellent source material to save you the mental effort of coming up with an original story. Stories from "Aesop's Fables" such as "The Tortoise and the Hare" enable children to visualize the characters and relate to them, and the morals are things any kid can understand. Also consider telling your own stories, particularly from your childhood, as they have a special resonance with your children.
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