The Art of the Elevator Pitch - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 5 ideas

The Art of the Elevator Pitch

hbr.org

A winning pitch starts with a winning logline: one or two sentences that explain what your idea is about. Loglines attract attention.

To influence the people who can turn your idea into reality, you need to deliver the pitch in an exciting way that is easy to understand. 

STASHED IN:

160

Find your elevator pitch

What is your presentation about? What does your startup or product do? What’s your idea?
When a listener doesn't understand the overall idea being presented in a pitch, they have a hard time grasping the information. It is then important to answer in a c...

STASHED IN:

128

A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and makes it universally accessible." The pitch was clear and had a sense of purpose....

STASHED IN:

125

Find one thing you want your audience to remember. It should cater to the needs of your audience.

The one-liner should be solving a specific problem. It should be easy to remember. For instance, in 2008, the MacBook Air was described as “the world’s thinnest notebook.”
...

1

STASHED IN:

123

Every person who speaks on behalf of your company or sells your product should deliver the same logline. Consistent loglines are memorable and repeatable.

If you are unable at first to communicate your pitch, be patient. Once you master the logline, it will be easy to clar...

STASHED IN:

104

0 Comments

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP: