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A winning pitch starts with a winning logline: one or two sentences that explain what your idea is about. Loglines attract attention.
To influence the people who can turn your idea into reality, you need to deliver the pitch in an exciting way that is easy to understand.
A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and makes it universally accessible." The pitch was clear and had a sense of purpose.
Challenge yourself to keep it under 140 characters.
Find one thing you want your audience to remember. It should cater to the needs of your audience.
The one-liner should be solving a specific problem. It should be easy to remember. For instance, in 2008, the MacBook Air was described as “the world’s thinnest notebook.”
Every person who speaks on behalf of your company or sells your product should deliver the same logline. Consistent loglines are memorable and repeatable.
If you are unable at first to communicate your pitch, be patient. Once you master the logline, it will be easy to clarify your ideas.
SIMILAR ARTICLES & IDEAS:
Reading to your children is an indispensable tool. Storytelling goes hand-in-hand with reading to help children develop language and story comprehension.
Every story should have a beginning, a middle, and an end. Every story should also include a conflict and a resolution.
If you need a bit of help, folk tales can be an excellent source material to save you the mental effort of coming up with an original story. Stories from "Aesop's Fables" such as "The Tortoise and the Hare" enable children to visualize the characters and relate to them, and the morals are things any kid can understand. Also consider telling your own stories, particularly from your childhood, as they have a special resonance with your children.
When telling a story, use pitch, pacing, and pausing to keep your child hanging on your every word.
K-Pop, or Korean pop music, became a rage across the world in the last few decades. It is now a multi-billion dollar industry.
It started when in 1992, a band Seo Taeji & Boys created h...
In the late 90s, K-Pop started getting international fame when artists like Clone made it to China and other Asian countries. Then in 2002, during the soccer World Cup, BoA topped the charts in Japan.
In 2008, K-Pop made strides across the western world with the advent of Facebook, Twitter and Youtube, making itself available on international platforms.
The perfect storm happened in 2012, when a Korean record by Psy, became an international Youtube phenomenon with over 1 billion views at that time(now 3.5 billion views).
K-pop wasn’t just a flash in the pan, and the Korean music producers knew how to package catchy music, doll-face models as stars, colourful backgrounds and great dance moves
Knowing what you want and whom you want to connect with matters.
Using social media tools like LinkedIn is a good start to speed up your initial connection with the people aligned with your g...
According to the theory of the Six Degrees Of Separation, we all are only a few people away from everyone else.
Embrace your friends' references and contacts to get to know people that can help you in your professional pursuits.
If you don't know anyone, a brilliant strategy is to provide free talks and seminars, and in the process build a completely organic list of people who connect with you and know your work.