... or Maximization, is a behavioral trait that makes us look for all possible options before we decide so that we don't miss out on the best option and regret later, after making the decision.

• Maximizers feel less satisfied even if they make better decisions, since they had so much choice, and choosing the best comes down to some sort of compromise.
• Satisficers: They are the people that make quick decisions with fewer options and that tend to be more satisfie...

The freedom of choice is generally perceived to be good, but studies show that too much choice can be a hindrance and can impede the decision.