Too Much Choice

A decision-maker may never be able to examine every possible option before making a decision. The assumption that one now has complete information for decision making is in itself somewhat unrealistic.

Satisficers make their life easier and less complicated by accepting good enough and moving on.


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Fear of Better Options (FOBO) is The Reason You Can't Make a Tough Decision

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Fear of Better Options (FOBO) is The Reason You Can't Make a Tough Decision

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