The Freedom of Choice

The freedom of choice is generally perceived to be good, but studies show that too much choice can be a hindrance and can impede the decision.

On the contrary, having fewer choices has shown to provide more satisfaction to the decision-maker.

Connor H. (@conh359) - Profile Photo

@conh359

🧐

Problem Solving

Fear of Better Options

... or Maximization, is a behavioral trait that makes us look for all possible options before we decide so that we don't miss out on the best option and regret later, after making the decision.

We take into consideration all available options to minimize our frustration and stress.

Maximizers vs Satisficers
  • Maximizers feel less satisfied even if they make better decisions, since they had so much choice, and choosing the best comes down to some sort of compromise.
  • Satisficers: They are the people that make quick decisions with fewer options and that tend to be more satisfied.
Too Much Choice

A decision-maker may never be able to examine every possible option before making a decision. The assumption that one now has complete information for decision making is in itself somewhat unrealistic.

Satisficers make their life easier and less complicated by accepting good enough and moving on.

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

SIMILAR ARTICLES

5 IDEAS

© Brainstash, Inc

AboutCuratorsJobsPress KitTopicsTerms of ServicePrivacy PolicySitemap