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Trial And Error
There are more sales techniques, methodologies, and frameworks than one could count. Most of them probably work when they are correctly applied, and then there are some that might even hurt the business rather than help it.
In the end, they are like exercise—the best approach is the one that works for you.
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MORE IDEAS ON THIS
The Pain Of Not Having The Product
The salesman David H. Sandler, together with a psychologist colleague, used some of the theory of transactional analysis to develop Sandler Training. According to the Sandler Selling System, a buying prospect must be emotionally involved in the sale; the “pain” of not having the produ...
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It’s Always The Child That Asks For Things
When we make buying decisions, we like to think that our ego’s “adult” state is the one that’s working the hardest, that the logical, analytical, rational part of our behavioral framework weighs both sides of the argument and comes back with a solution.
However, Sa...
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Man Is Not A Rational Animal; He Is A Rationalizing Animal
Buyers don’t make rational decisions; rather, they make emotional decisions and then justify those by rationalizing them after the fact. This is true even for business customers, who have to use spreadsheets and numbers to support their decisions.
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The Adult, The Child And The Parent
In the 1950s, Dr. Eric Berne developed the theory of transactional analysis to better understand how people communicate. According to the theory, people have three ego states that influence their behavior during social interactions: the adult, the child, and the parent.
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CURATED FROM
IDEAS CURATED BY
Everything in life is sales. Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn or putting the cat out. Appealing to a “consumer's” inner child and applying a trial-by-error approach are two ways to make sales more effectively.
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Other curated ideas on this topic:
The 30-Day Trial
You commit to some change for 30 days, then tou can go back to your old ways. But having spent thirty days applying a new behavior is often enough to convince you to stick with it.
Pros:
- Can handle more significant/difficult behavior changes you might be unli...
Re-learning the Toddler's version of trial and error
Toddlers constantly try new things, unconcerned with failure. When they learn to walk, they don't think about how dumb they might look if they fall and the parents wouldn't punish them if they waren't successful either. The focus is always on the end goal, and the wins are always celebrated.
Elon Musk's famous interview question
When Elon Musk interviews someone for a job at Tesla or SpaceX, he'll probably ask you: "You're standing on the surface of the Earth. You walk one mile south, one mile west and one mile north. You end up exactly where you started. Where are you?"
Most people correctly state the No...
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