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“These, then, are the ten rules of effective communication, all summarized in single words: simplicity, brevity, credibility, consistency, novelty, sound, aspiration, visualization, questing, and context.”
FRANK LUNTZ
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The effectiveness of the postscript
The single most-read portion after the opening paragraph is the postscript. The reason is easy to understand:
- The average reader looks to the P.S. to determine whether or not it is in fact a personal letter, and whether that letter has any relevance to his or her life.
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10 rules for successful communication
- Simplicity: Use small words
- Brevity: Use short sentences
- Credibility: Be credible in every word or statement you make
- Consistency: Iterate the same message, over and over
- Novelty
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Some “Don’ts” in communication
- Never use a metaphor, simile, or another figure of speech that you are used to seeing in print.
- Never use a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.
- Never use the passive where you can use the active.
- Never u...
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“Remember, everything you need to say should be up front. All that you want to say can come later.”
FRANK LUNTZ
864
7.96K reads
“Words that work, whether fiction or reality, not only explain but also motivate. They cause you to think as well as act. They trigger emotion as well as understanding.”
FRANK LUNTZ
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3.56K reads
Similar words can prompt different reactions among different people
Words have different meanings to different people. For example, “welfare” and “assistance to the poor” essentially mean the same thing. However, if you ask the citizens whether or not we are spending too much on welfare (23%) or assistance for the poor (68%), it’s clear that these two terms hold ...
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Important words
- Consequences: What will personalize, and what will dramatize the result of your actions?
- Impact: How can you utilize this word to make your listeners feel as if there will be a measurable difference?
- Diplomacy and Dialogue: U...
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It’s not what you say, it’s what people hear
You can have the best message in the world, but the person on the receiving end will always understand it through the filter of their own emotions, preconceptions, prejudices, and preexisting beliefs.
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Effective communication is about considering your audience
Effective communication isn’t about the objective meaning of your words, but rather how people understand them. It’s essential to consider their preconceptions, especially their beliefs and fears.
One example is George Orwell who knew this well and used it in his book ...
759
3.12K reads
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A lot of problems would disappear if we talked to each other more than talking about each other.
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The Biggest Strategic Messaging Mistakes
- Messages should be consistent. Consistency reduces opportunities for miscommunication. Consistent messages are more likely to become memorable.
- Brevity and simplicity lead to clarity. Avoid fancy words and use more conventional language.
Keep Your Communications Short
The benefits of brevity must be included in these golden rules of collaboration.
Say what you need to say as efficiently as possible. Give some color, some background, and certainly any necessary context. But the more efficient you can be in communicating what needs to get done to yo...
The principle of simplicity
There are many methods for writing nonfiction, but the most effective method is to find what works for you. Whatever helps you is the “right” way.
However, there are key principles to good writing, and one of them is simplicity. Writers often use complica...
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