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Status Quo Bias
It states that people tend not to change the things that already exist and are happening in their lives.
Many companies use this to their advantage, for instance, having zombie customers (people who pay but don't use the software)
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What is the Nobel Edge Effect
It is an effect that states when brands show nobelity and show they genuinely care for their costumers brand loyalty goes up and they receive better PR.
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The Dark Side Of Discounts
Don't use unjustified discounts because it creates distrust in your users. It makes them cautious of the orginal price and trains them to always look for the cheaper option
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Friction
Try and avoid Friction when someone is offboarding on your platform, it will make them dislike your product.
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Awareness and attention
Awareness and attention were the holy grails of every marketing strategy, so the way you became successful was to pay for more of both. But there’s a subtle change taking place.
People are choosing to spend their money with companies that take the time to get to know them ...
Common Explanations for Status Quo Bias
These explanations are all irrational for preferring the status quo:
- Loss Aversion: When we make decisions, we weigh the potential for loss more heavily than the potential for gain.
- Sunk Costs: We continue to invest resources like time, mone...
Having Separate Lives
Being independent, having your own interests, activities, and friends add excitement and freshness to relationships. But couples who live parallel lives and don't invite their spouse into their world on a regular basis tend to grow apart and be unhappy over the long term.
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