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It states that people tend not to change the things that already exist and are happening in their lives.
Many companies use this to their advantage, for instance, having zombie customers (people who pay but don't use the software)
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It is an effect that states when brands show nobelity and show they genuinely care for their costumers brand loyalty goes up and they receive better PR.
Don't use unjustified discounts because it creates distrust in your users. It makes them cautious of the orginal price and trains them to always look for the cheaper option
Try and avoid Friction when someone is offboarding on your platform, it will make them dislike your product.
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Growth Design is awesome to learn about UX Design In a fun comic way
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Awareness and attention were the holy grails of every marketing strategy, so the way you became successful was to pay for more of both. But there’s a subtle change taking place.
People are choosing to spend their money with companies that take the time to get to know them ...
These explanations are all irrational for preferring the status quo:
Being independent, having your own interests, activities, and friends add excitement and freshness to relationships. But couples who live parallel lives and don't invite their spouse into their world on a regular basis tend to grow apart and be unhappy over the long term.
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