Adobe: The Psychology of User Offboarding - Deepstash
The Power of Storytelling

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How to use storytelling to connect with others

The psychology behind storytelling

How to craft compelling stories

The Power of Storytelling

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Status Quo Bias

 It states that people tend not to change the things that already exist and are happening in their lives. 

Many companies use this to their advantage, for instance, having zombie customers (people who pay but don't use the software)

5

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The Dark Side Of Discounts

 Don't use unjustified discounts because it creates distrust in your users. It makes them cautious of the orginal price and trains them to always look for the cheaper option

8

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What is the Nobel Edge Effect

It is an effect that states when brands show nobelity and show they genuinely care for their costumers brand loyalty goes up and they receive better PR.

7

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Friction

Try and avoid Friction when someone is offboarding on your platform, it will make them dislike your product.

5

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