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Adobe: The Psychology of User Offboarding

Adobe: The Psychology of User Offboarding

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 It states that people tend not to change the things that already exist and are happening in their lives. 

Many companies use this to their advantage, for instance, having zombie customers (people who pay but don't use the software)

 Don't use unjustified discounts because it creates distrust in your users. It makes them cautious of the orginal price and trains them to always look for the cheaper option

It is an effect that states when brands show nobelity and show they genuinely care for their costumers brand loyalty goes up and they receive better PR.

Try and avoid Friction when someone is offboarding on your platform, it will make them dislike your product.

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