Cheat Day: The Study

A study published in the International Journal of Eating Disorders analysed a sample of 600 Instagram images from 1.6 million tagged with #cheatmeal. More than half of these contained “very large quantities of calorie-dense food”, providing an insight into the types of meals considered a cheat. Hamburgers, chips, pizzas and ice cream were commonly featured.

The study also found #cheatmeal is often featured alongside muscular bodies.