THE ALCHM

The view from above exercise is designed to make us more aware of how small we really are and how little importance most things have. In other words, to give us a sense of the bigger picture. 

It’s quite simple, you use your imagination to try and relate yourself to the whole world and beyo...

Most designers are familiar with Dieter Rams’ principle “Good design is as little design as possible.”

Quote “it’s plain and simple” is a common phrase, but what does that actually mean?

In fact, many designers strive to create things with a “simple” design or even ones that are see...

It’s about getting rid of things you do not use or need, leaving an uncluttered, simple environment and an uncluttered, simple life.

It’s living without an obsession with material things or an obsession with doing everything and doing too much. It’s using simple tools, ha...