TikTok vs Vine

Vine invented the short form video content but their UX was not as good. 

Setup: With Vine you had to go through 10 steps before u could begin. But as soon as you opened TikTok you saw entertaining videos—time to satisfaction was instant. You didn’t have to worry about making an account...

Navigation: Vine had Home & Explore. In Explore you had “Editor’s Picks,” “Popular Now,” or “All Posts.” You could search or tap tags. As a new user, you wouldn’t know what each term meant. Decisions. Stress. In TikTok u didn't had to decide which tab to view—you just swipe to the next video. 

Why do some consumer social products finally make it big after a series of misses? It's the UX details — particularly, those that help people make fewer decisions and take fewer risks. 

The more opinionated an app is about how it should be used, the easier it is fo...