Keep reading for FREE
You can use a current trend to your advantage if it helps to reinforce your position and the value of your offerings. Aligning with a trend can help make your offering look current and relevant.
MORE IDEAS ON THIS
Positioning is intentionally defining how you are the best at something that a defined market cares about. Customers need to quickly understand your product, why it's unique and why it is important to them.
Positioning is vital to every tactic we use, every campaign we launch, every...
Once you have completed a positioning exercise, you can consider how to define a story of how a salesperson would pitch the product. The aim is that everyone agrees on how the positioning will translate into a pitch.
The team needs to agree on
Once you have a good understanding of the value that your product delivers, then look at which customers really care about that value.
An actionable segmentation captures a list of easily identifiable characteristics of a person or company that make them really care about what you do.
List all of your capabilities that the alternatives don't, then group them broadly into "themes". To group points of value, take the perspective of a customer.
For example, attributes like “works on any mobile device” or “works without an internet connection” provide va...
A positioning process works best when it’s a team effort from different functions within the company as they can bring a unique perspective to how customers perceive and experience the product.
Consider these outputs that all flow from positioning:
Understanding the customer’s problem isn’t enough. It is also important to understand the alternatives you are compared to.
To do that, you need to understand who your real competitors are in the minds of customers. Grouping the alternatives can help the team move to the next step.
Your best-fit customers hold the key to understanding what your product is.
Make a shortlist of your best customers. The best customers understood your product quickly and bought from you quickly. They referred you to other companies and acted as a reference for you.
Pick a market frame of reference that makes your value evident to those who care about that value.
When you choose to position within a specific market, you give your prospects clues about what products they should compare you with.
Some ways to do this:
We have to consciously set aside our old ways of thinking to consider possible new ways to think about a product. This can be done with a common positioning vocabulary.
Get the agreement from the team that the product may no longer be best positioned in the way it was creat...
Most products are exceptional when we understand them within their best frame of reference.
Great positioning considers all these aspects:
Once you have worked through your positioning, you need to share it across the organisation.
Positioning needs to have company buy-in so it can be used to inform branding, marketing campaigns, sales strategy, product decisions and customer-success strategy.
How to find your product’s “secret sauce” and then sell that to those who desire it.
MORE LIKE THIS
Successful programs are not built on fads, they’re built on trends.
A side gig tells you that you can be successful at something else outside of your work experience, education, or your parent’s selfish wants for your life.
A side gig tells you, "I can use my existing skills to find a few customers who will pay me for them, rather than...
Ready for the next level?
Read Like a Pro
Explore the World’s
Save ideas for later reading, for personalized stashes, or for remembering it later.
# Personal Growth
Take Your Ideas
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
2 Million Stashers
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
Read & Learn
Access to 200,000+ ideas
Access to the mobile app
Unlimited idea saving & library
Unlimited listening to ideas
Downloading & offline access
Claim Your Limited Offer
Get Deepstash Pro