Putting positioning into play - Deepstash
Putting positioning into play

Putting positioning into play

Once you have completed a positioning exercise, you can consider how to define a story of how a salesperson would pitch the product. The aim is that everyone agrees on how the positioning will translate into a pitch. 

The team needs to agree on 

  • How to define the problem
  • The current solutions
  • The gap
  • The key purchase criteria that a customer should have

Next, the marketing team will translate that into messaging to be used in marketing and sales materials, campaigns and the website.

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tapra

Geologist

How to find your product’s “secret sauce” and then sell that to those who desire it.

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