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What is Usability?
Usability is “the extent to which a product helps users achieve goals in a specific use case with effectiveness, efficiency and satisfaction.”
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What are UX metrics?
UX metrics are a set of quantitative data points used to measure, compare and track the user experience of a website/app over time. UX metrics measure success towards higher business goals called KPIs (Key Performance Indicators) such as revenue growth, retention, increased user numbers.
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Why measure usability of a product?
A good user experience = More satisfied users + less errors/mistakes + more revenue for the business
As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinion...
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Attitudinal Metrics
- Net Promoter Score (NPS) - On a scale of 0-10how willing they are to promote you to their network
- System Usability Scale (SUS)- one of the most popular questionnaires used to assess the usability of a product. It consists of 10 state...
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But First.....
Before collecting data, it’s a good idea to outline a basic measurement strategy.
- Decide which metrics to measure.
- Establish clear timeframes in order to understand the trends that emerge. The metrics gathered in a single day may tell a much different story than those gathered ...
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Behavioral Metrics
- Task Success Rate - what percentage of users complete each step in a user flow.
- Time on Task - how long a user spends completing a specific task (on first attempt and on repeat attempts)
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Types of UX Metrics
There are 2 types of UX metrics:
- Behavioral metrics - that study how people interact with the product
- Attitudinal metrics - explore how people feel and say about the product before, during or after using it
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Usability
Oftentimes, usability is mistaken with user experience, but in reality, it is just a part of it.
Usability, on its own, is also not only ease of use, but rather a sum of multiple aspects:
- effectiveness - the ability to complete a task
- efficiency - effectiveness + speed
Attitudinal Metrics
- Net Promoter Score (NPS) - On a scale of 0-10how willing they are to promote you to their network
- System Usability Scale (SUS)- one of the most popular questionnaires used to assess the usability of a product. It consists of 10 state...
"Effectiveness is doing the right things, but efficiency is doing things right. That means effectiveness is picking a direction and efficiency is running really fast in that direction."
SCOTT HANSELMAN
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