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There are 2 types of UX metrics:
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Before collecting data, it’s a good idea to outline a basic measurement strategy.
Usability is “the extent to which a product helps users achieve goals in a specific use case with effectiveness, efficiency and satisfaction.”
A good user experience = More satisfied users + less errors/mistakes + more revenue for the business
As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinion...
UX metrics are a set of quantitative data points used to measure, compare and track the user experience of a website/app over time. UX metrics measure success towards higher business goals called KPIs (Key Performance Indicators) such as revenue growth, retention, increased user numbers.
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Managing by outcome is only as good as the defined outcome. There are 3 types, starting from the general to the actionable:
There are different types of adopters at each product stage:
When new customers begin using your product, they are not completely convinced until they start realising the value from it. Onboarding is not just about getting your customer familiar with the product.
It is also about hand-holding the customer in the initial usage which fits right in the...
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