Types of UX Metrics

Managing by outcome is only as good as the defined outcome. There are 3 types, starting from the general to the actionable:

• Business outcomes start with financial metrics(revenue, costs) or market share. 
• Product outcomes. Measure how the produ...

There are different types of adopters at each product stage:

1. innovators: like taking high risks and have a good discretionary income. Naturally knowledgeable in the product space. Marketing and UX teams should identify them before launch to design for mass scale
2. early adopter...

• If nobody uses your product, then optimization or marketing will make no sense. 
• A startup must be very clear about making clear and well-founded predictions to prove that a good business can be built with the product. 
• The necessary indicators are often replaced by those tha...