The Nature Of Image Creation - Deepstash
The Nature Of Image Creation

The Nature Of Image Creation

But a brand is far more than a name or product. 

The brand also encompasses all of the associations that the name has for consumers. The brand image or brand value results from the so-called dialogue that takes place between producer or brand owner and the consumer or user.

A brand’s strength rests upon a close correlation between the image the brand creates and the consumer’s reception of that message.

For example, a brand that promotes itself as being inexpensive might be interpreted as being of poor quality instead, if the message is mismanaged.


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Media buyer

The influence of brands is all around us. This is an in-depth look at Brands and what they do.

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