MORE IDEAS FROM THE ARTICLE
Writing simply, and in an alive tone, using everyday words is more forthcoming and refreshing, than using unnatural sounding words.
Write like a human.
It's good to be creative and free in your writing, instead of just following old rules.
The first words you write are the first draft. Writing is thinking. You'll rarely know what exactly you want to say when you start writing.
The time you put into editing, reworking and refining turns your first draft into a second draft, and then into a third. If you keep refining it over days or weeks or even years, it eventually becomes something great.
1. Actually write
2. Watch out for repetition (and annihilate it)
3. Weed out clichés
4. Aim for clean, filler-free prose
5. Read... a lot! In a wide range of genre
6. Read again, with a pencil in hand
7. Choose personal over formulaic
8. Experiment to keep your style fresh
9. Sharpen your opening and ending
10. Never forget the big picture