Tools and Design principles might change but human thinking does not.If you want to create higher quality designs and generate more conversions then you should care about psychological effects such as these.

Why Should You Care?

This effect is consistent with the loss of aversion tendency that humans have.<ul><li>We as humans think that sticking with the default is the safe thing to do</li><li>Decision Making Can Be Overwhelming</li></ul>When faced with a choice humans have learned over time that the status quo is the most safe option

Why Does This Effect Take Place

To use the application of this effect when you want users to opt into an email allow the functionality of facebook and google making the process more smooth. Another way that you can apply this in your designs is by having the default to be opt-in because people are more likely to not change it.

Application In Design

Utilizing the Status Quo Bias can also help you in your daily life when you realize yourself avoiding taking an action out of fear or laziness you will be able to reprogram your thinkingYou can avoid the Status Quo Bias In your life by<ul><li>Constantly Analyze all the decisions and options that you have available will help you </li></ul>

It can Help You In Your Daily Life

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Some examples is with a lot of game settings, users tend to stick with the default and only change it when they are experienced.Another example of this is with the voicemail on our phone, rarely do we change the settings on our phone.

Examples In Real Life

Another name for the Default Bias is the Status Quo BiasThe Default Bias states that people tend to stick to the default thinking that it is some sort of recommendation.We Do This when we are especially not familiar with a certain platform

What Is the Default Bias

Another Physiological effect that you must utilize in your designs to create more effective and goal oriented designs

In understanding decision making, one option that has to be considering is to do nothing;to keep the status quo - this is also called Status Quo Bias.

Examples In Real Life

Similar ideas to Examples In Real Life

Examples of repression

Mental Models: Examples

The Habit Center Of The Brain