A Big Lie All Along

Strategic planning has been branded a “big lie.” One reason is that what really unfolds for an organization is not the same as what was articulated in the strategic plan to begin with. The result “emerges.” In other words, the plan needs updating as time progresses.

Another criticism is that what takes place in “strategic” planning isn’t “strategy” at all. Business-as-usual takes over and the creative thinking behind bold business moves becomes sidelined. For these and other reasons strategic planning has long been scheduled for a big “fall.” That prediction was made nearly 30 years ago.