At the end of each chapter, you’re prompted to fill in a square of the grid. This can be helpful so that each square is filled with fresh information. By the end of the book, all the squares should be completed.

1. My Target Market
2. Message to my Target Market
3. The Media I will use to Reach my Target Market
4. My Lead Capture System
5. My Lead Nurture System
6. My Sales Conversion System
7. How I Deliver a World-Class Experience
8. How I Increase the Customer Lif...

• Determine your target market’s pain points.
• Find out the underlying fear that is a result of them needing their pain soothed. Once you figure that out, you can easily soothe their pain.
• Find out the common enemy that causes their initial pain.

• Slowly and reasonably raise your prices to match inflation over time.
• Bundle in high margin add-ons.
• Avoid poisoning your business with satisfying customers that are never satisfied.
• Use genuine complaints to grow your business.

• Let your prospects test out your products or services before fully investing in you.
• Address the Risk Reversal: What you would do for them if anything went wrong while you were providing your product or service.
• Curate an unlimited offer.

• Be specific and direct about who your offer your products and services to.

Generic Referral Method: If you know someone who needs a plumber, tell them to call me.

Orchestrating Leads: If you know anyone who struggles with a leaky faucet, please have them reach ...

Define a specific group of people to which 99% of them are facing a problem that you can solve. This is your target market.

Generic Targeting: Starting a fitness program for people who want to get in shape.

Niched Target Marketing: Starting...

• Prospects don’t line up for your business overnight.
• It takes 12 interactions to turn a prospect into a raving fan customer.
• Most salespeople give up on their prospects after the 3rd interaction.
• Send Shock & Awe packages by mail to your nurtured lead...

• Create calls-to-action to engage your prospects.
• Use current trends to be relatable and relevant.

Allan Dib shares the nine fundamentals to a successful marketing plan, that can be fit onto one page (hence the name).

Before you read this book, get a piece of paper and make a 3x3 grid. Label each grid as follows:

Develop more than one channel to use to reach out to your target market. Once you’ve laid out your media channels, stay consistent with them