The decisions that we make are rarely impartial. Most of us already know that we prefer to take advice from people that we like. We also tend to more easily agree with opinions formed by people we like. The tendency to judge in favour of people and symbols we like is called the bias from liking or loving.
We are more likely to ignore faults and comply with the wishes of our friends or lovers rather than random strangers. We favour people, products, and actions associated with our favourite celebrities. Sometimes we even distort facts to facilitate love.
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Curb Your Love!
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People are often lazy to think, not just cognitively biased. It makes everyone susceptible to influence strategies, even if we are familiar with them. These tactics depend on accepting and obeying the symbols of authority, the power of liking, the value created by scarcity.
These influence ...
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