Familiarity

• We like people who resemble us.
• Whether it's appearance, opinions, lifestyle or background, we tend to favour people who in some dimension are most similar to ourselves.
• Similarity bias extends to even such ambiguous traits as interests and background.
• Even if the sim...

• We love to be loved and, consequently, we love those that love us.
• Joe Girard, the world's "greatest car salesman", prints "I like you" and his name on every holiday card he sends out.
• Our reaction can be so automatic, that we develop liking even when the attempt to ...

The decisions that we make are rarely impartial. Most of us already know that we prefer to take advice from people that we like. We also tend to more easily agree with opinions formed by people we like. The tendency to judge in favour of people and symbols we like is called the bias from ...

• Most of us already know that we prefer to take advice from people that we like.
• We also tend to more easily agree with opinions formed by people we like.
• The tendency to judge in favour of people and symbols we like is called the bias from liking or loving.
• Besides th...

• Charisma or attraction are not prerequisites for liking - a mere association with someone you like or trust can be enough
• The bias from an association shows itself in many other domains and is especially strong when we associate with the person we like the most - ourselves
• Fo...

The Halo Effect occurs when a specific, positive characteristic determines the way a person is viewed by others on other, unrelated traits.

In the case of beauty, we automatically assign favourable yet unrelated traits such as talent, kindness, honesty, and intelligence, to those we find ph...