Learn more about writing with this collection
Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Remember that people will go much further to avoid pain than to acquire pleasure. If you’ve done your research and found a major pain point for the recipient, and you can offer relief, highlight that.
If you can’t solve a problem, give people something they want. Offer to connect them with someone they’d like to meet — that stands out, since almost no one gives before they ask. But your gift needs to feel appropriate, from one stranger to another.
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62 reads
MORE IDEAS ON THIS
Knowing someone in common is the strongest form of social proof you can offer. If you have any direct connections, mention them. A mutual friend means you are no longer a stranger.
Lacking that, if you have any authority, credibility, or social status that is relevant to this person and you...
15
80 reads
Short emails are more likely to be read than long ones. And emails that request clear, specific action get a much ...
15
71 reads
By expressing gratitude and some vulnerability, you give them the feeling that they are a good person if they choose to help. You also give them a little rush of power and status, because you’re approaching them.
13
67 reads
14
120 reads
CURATED FROM
An effective cold email does five things.
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