A Guide to Cold Emailing - Deepstash

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An effective cold email does five things.

HBR

A Guide to Cold Emailing

A Guide to Cold Emailing

hbr.org

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Tailor the message to the recipient

  • Personalization means that you’ve thought about who this person is, how they see the world, what interests them, and what they want — you’ve developed a “theory of mind” about the recipient. This shows them you have put work into understanding t...

Knowing someone in common is the strongest form of social proof you can offer. If you have any direct connections, mention them. A mutual friend means you are no longer a stranger.

Lacking that, if you have any authority, credibility, or social status that is relevant to this person and you...

Alleviate your audience’s pain or give them something they want.

Remember that people will go much further to avoid pain than to acquire pleasure. If you’ve done your research and found a major pain point for the recipient, and you can offer relie...

Keep it short, easy, and actionable.

Short emails are more likely to be read than long ones. And emails that request clear, specific action get a much ...

Be appreciative — and a little vulnerable

By expressing gratitude and some vulnerability, you give them the feeling that they are a good person if they choose to help. You also give them a little rush of power and status, because you’re approaching them.

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