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History is full of examples of groups deviating in huge ways, and there's an enormous social cost.
For example, in the 60s, most whites in the South no longer approved of segregation but were convinced that most white Southerners still favoured segregation. Nobody was willing to challenge the belonging to their group, which allowed segregation to continue for many years.
We have to create a space that allows respectful disagreement in productive ways.
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When we deviate from the group, our brains trigger an 'error signal' that short circuits everything else to let you know something is fundamentally wrong, and you should pay attention.
Public shaming is an example of punishing people who deviate from the group. However, group consensus is n...
Yet, as important as conformity is, we are not very good at estimating group consensus.
We assume the majority in a group are those with the loudest voices that are repeated the most often. Unfortunately, this can lead us to adopt beliefs that the majority never really held, resulting in co...
Running away from your problems is a race you`ll never win.
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