How resisting conformity can lead to real world progress | Todd Rose for Big Think - Deepstash
The Psychology of Money

Learn more about videos with this collection

How to develop a healthy relationship with money

How to create a budget

The impact of emotions on financial decisions

The Psychology of Money

Discover 52 similar ideas in

It takes just

7 mins to read

We're hardwired to prefer to be with our group

We're hardwired to prefer to be with our group

Yet, as important as conformity is, we are not very good at estimating group consensus.

We assume the majority in a group are those with the loudest voices that are repeated the most often. Unfortunately, this can lead us to adopt beliefs that the majority never really held, resulting in collective illusions that become a reality. 


101 reads

Conformity bias

Conformity bias

When we deviate from the group, our brains trigger an 'error signal' that short circuits everything else to let you know something is fundamentally wrong, and you should pay attention.

Public shaming is an example of punishing people who deviate from the group. However, group consensus is not a guarantee that it is a fact. It may be a collective illusion. 

The group may not believe something, but you are willing to conform because you think the group agrees.


92 reads

Groups can err in huge ways

History is full of examples of groups deviating in huge ways, and there's an enormous social cost.

For example, in the 60s, most whites in the South no longer approved of segregation but were convinced that most white Southerners still favoured segregation.  Nobody was willing to challenge the belonging to their group, which allowed segregation to continue for many years.

We have to create a space that allows respectful disagreement in productive ways. 


92 reads



Running away from your problems is a race you`ll never win.


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates