Introduce the problem that you have in your organization and associate pain to the status quo.
When people don't want to change, the first step is not to tell them how wonderful it will be when they change or start to do anything else. The first step is to get them moving and to do that, you have to make them associate the status quo, the current action, or inaction that they are taking with serious pain.
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"If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - The little Prince
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