Associate The Issue With The Emotion You Want To Elicit - Deepstash
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Associate The Issue With The Emotion You Want To Elicit

Introduce the problem that you have in your organization and associate pain to the status quo. 

When people don't want to change, the first step is not to tell them how wonderful it will be when they change or start to do anything else. The first step is to get them moving and to do that, you have to make them associate the status quo, the current action, or inaction that they are taking with serious pain. 


138 reads


Paint The Heaven In Detail

Paint The Heaven In Detail

Detail (explicit detail), what it would look like if things went well with your new plan, so that you don't just have people running away from a status quo of pain, but you have them running towards something that is really exciting.


106 reads

Ask For Help

If you're trying to get people on board, you cannot drag them. You need to say, "I need your help," and ask at the end, because it is an ask.

You cannot make anyone do anything, that is not what persuasion is. It is getting them to want to do things, to take ownership o...


107 reads

Five Steps To Powerful Persuasion

Five Steps To Powerful Persuasion

  1. Illustrate the problem and associate pain to it.
  2. Preemptively deal with any objections that you have researched and you know that your audience has.
  3. Convince them that your plan of action is actually ...


202 reads

Preemptively Address The Objection

Preemptively Address The Objection

And do it before people actually bring them up. You do not want to have to wait until after you talk for people to say, "Well, you didn't cover this or you didn't cover that," or "How are we supposed to do this?" You need to preemptively handle any objections.

Put y...


116 reads

Convince People That Change Is Consistent With Their Identities

You do not want to be convincing people that they need to make massive changes, because people naturally resist change.

You need to make people feel like it is part of their identity to change. And the way that you do this is not by preaching at them, showi...


101 reads




"If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - The little Prince

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