And do it before people actually bring them up. You do not want to have to wait until after you talk for people to say, "Well, you didn't cover this or you didn't cover that," or "How are we supposed to do this?" You need to preemptively handle any objections.
Put yourself into the shoes of the people you're trying to convince. Why did they think it is impossible for them to change? Why did they think it isn't a good idea for them to change? Cover that and deal with those objections first.
The more you can preemptively address the objection, the less strong the objection becomes.ย
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"If you want to build a ship, donโt drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - The little Prince
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