You do not want to be convincing people that they need to make massive changes, because people naturally resist change.
You need to make people feel like it is part of their identity to change. And the way that you do this is not by preaching at them, showing them stats and statistics. You give them ownership of the argument.ย They don't have to give up their most deeply held values and beliefs. They just need to see things from a slightly different perspective.
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"If you want to build a ship, donโt drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - The little Prince
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