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While you have to understand the facts and arguments, you really need to understand what’s already in their head and how those ideas got there in the first place before you can change someone’s mind.
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When it comes to changing our minds two things that stand out are:
We’re most likely persuaded by people we like. When’s the last time you didn’t like or respect someone and...
Changing our minds can result in a perception that we’re losing status. We need psychological safety in order to do it. We need to know that we’re not going to lose a friend. We need to know that promotions are not affected by disagreement.
One of the reasons it’s easi...
Persuasion isn’t always here’s the facts, you’re either an idiot or you’re not. It’s here are the facts and here is a sensitivity to your state of mind. And it’s the facts plus the sensitivity when convolved together create impact.
Persuading others, and even ourselves is about more than just putting facts out there and letting the chips fall as they may. You simply can’t have the impact you want with facts alone.
The first thing we do when people disagree with us is attempt to educate them by giv...
The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, w...
Humans are tribal. We evolved in small groups where it was a bad idea to stand out.
When we’re faced with a choice between being correct or being accepted, more often than not we choose the latter.
Faced with a choice between changing one’s mind and proving there is no need to do so, almost everyone gets busy with the proof.
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In school, many of us were taught that if you put an answer on a test you shouldn’t change it, but we’re actually better off reconsidering. We actually need time to deliberate and reflect to understand something.
How to really learn: While facts are importa...
This is a point of definite relevance. In a world where competition is high, there is no dearth of ideas. It is all about who executes their ideas first and the...
There are three different realms of an argument:
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