The hook is the first key to injecting drama into a meeting. As the leader of the meeting, it behooves you to ensure that you set up the meeting within the first 10 minutes such that your team understands and appreciates what is at stake.
You may need to illustrate the consequences of a bad decision, highlight a competitive threat, appeal to the meeting participants’ commitment to a larger mission, or remind them of the impact their decision has on their clients, employees, or society at large.
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