"Don't cling to things"
Endowment Effect~
4
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A Sociopreneur ~ visit my businesses IG @rendangciheras @toko.lenterabumi @lenterafarm @ciherasmengajar
Wah baru tau sih soal istilah endowment effect dan setelah menggali lebih dalam istilah ini ada gunanya as marketing tools yang udah banyak di pakai bisnis2 besar. Intinya endowment effect is when we overvalue something we own because we transfer a bit of our identity to it.
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Several other important economic behaviors that are connected to the IKEA effect are:
You only lose what you cling to.
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