The fear of losing something motivates people more than the prospect of gaining something of equal value.
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Similar ideas to 5. Loss Aversion
We fear losing what we have more than we desire gaining something new. You might refuse to sell a losing stock because you don't want to accept the loss, even if it's a wise financial decision.
Losing something we already have is twice as much pain than gaining the same. This skewed feelings towards loss is known as loss aversion.
Expectations always dampen the feelings of happiness, always setting us up in advance for a dose of disappointment.
Loss aversion refers to the fact that we feel stronger emotions about losing something than we do about gaining the same thing.
For example: If you found $20 on the ground, you'd be pretty happy. But if you had $20 in your wallet and lost it, you'd be really unhappy.
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