A company utilized this effect in the store. Instead of saying remember the social distance laws they instead said "Think Cow" mentioning that social distancing was the length of a cow making sure people will remember it.
Make your advertisements memorable and you can thus create more likeness with them.
14
107 reads
CURATED FROM
Von Restorff Effect: The Behavioural Bias Series - The Behaviours Agency
thebehavioursagency.com
2 ideas
·235 reads
IDEAS CURATED BY
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Wow, I am going to try and utilize the von Restoff Effect in all of my design work.
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