Learn more about psychology with this collection
Effective communication
Persuasion techniques
Closing a sale
A company utilized this effect in the store. Instead of saying remember the social distance laws they instead said "Think Cow" mentioning that social distancing was the length of a cow making sure people will remember it.
Make your advertisements memorable and you can thus create more likeness with them.
15
106 reads
MORE IDEAS ON THIS
The weirder something seems, the more we remember it
Also called the isolation effect or bizarreness effect, the Von Restorff effect is the proven psychological theory that the more something stands out from the crowd the more likely it is to be seen. For example, in a buck...
18
127 reads
CURATED FROM
thebehavioursagency.com
2 ideas
·233 reads
Subscribe to my Newsletter now and receive weekly updates packed with key takeaways.
Wow, I am going to try and utilize the von Restoff Effect in all of my design work.
“
Related collections
More like this
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates